The full name of this beer is Rogue Voodoo Doughnut Pretzel, Raspberry & Chocolate Ale, but when I smelled it, the dominant aroma wasn't Pretzel, but chocolate - the kind of cheap chocolate used in Easter eggs, I think. There's also a decent backbone of malt somewhere in the background.
The palate is very sweet - perhaps a little too sweet for a 5.4% beer - with plenty more of the cheap chocolate notes, along with a very enjoyable malt flavour. The raspberries provide some tartness rather than any flavour, and I couldn't pick out any pretzel at all. None at all.
In conclusion, I'd have to say the packaging is something of a sleight of hand. This beer is much more sensible and beer-like than I had expected, and really rather enjoyable.